President’s Message

New Home Prices Squeeze Buyers Out of the Low-end Market

Mike Clausen, Contractors Supply, & HBA President

New data released by the U.S. Census Bureau and the Department of Housing and Urban Development, combined with recent NAHB survey data, show that home buyers in the bottom one-fourth of the market have been squeezed entirely out of the market for new construction due to a mismatch between actual prices of new homes and prices that buyers expect to pay.

As a result, these buyers have been forced to look exclusively in the stock of existing homes – where the inventory of homes available for sale remains in a historically low range at a 2.5-month supply, with a six-month supply typically acting as a balanced market.

NAHB tabulation of recently released data from the HUD/Census Bureau Survey of Construction shows that the median price of single-family homes started in 2020 and built for sale was $336,000.  The vast majority (79%) were priced between $250,000 and $1 million. Virtually none were under $150,000 (only 1% between $100,000 and $150,000 and none were under $100,000).

In contrast, the 2021 edition of NAHB’s What Home Buyers Really Want (based on a representative sample of 3,247 recent and prospective home buyers conducted in the summer of 2020), showed the median price buyers expect to pay for a home is about $265,000. Half are looking to pay $250,000 to $1 million, and one-fourth are looking to pay less than $150,000.

In other words, in 2020 new construction was providing essentially no product for the bottom one-fourth of the home buying market. Moreover, in 2021 the situation is likely to be worse, given that the median price of a new home in May 2021 was up 18% from a year earlier, at $374,400.

In addition to the 25% of buyers looking to pay under $150,000, it is likely that builders in many parts of the country are now unable to accommodate a substantial share of the 22% looking to pay somewhere between $150,000 and $250,000.

The growing affordability crisis is due in large part to supply chain disruptions resulting from the COVID-19 pandemic. The change in lumber costs between April 2020 and April 2021 added more than $35,000 to the price of an average new home. In May, builders reported that material costs in general had increased 26% from a year earlier.

The widespread shortages are not just limited to building materials – builders are also grappling with a dearth of workers, as the number of open construction jobs increased to 357,000 in April.  On top of this, NAHB recently estimated that regulation is now accounting for over $93,000 of the price of an average new home.

Buyers unable to find new homes in their price range are also likely to have increasing difficulty finding something in the market for existing homes, which have registered large price hikes as well. The median sales price for existing homes in May was $350,300, up 23.6% from a year earlier, and the 111th consecutive month of year-over-year increases.

– Mike Clausen, President, HBA of Greater Siouxland

A voice in the Home Builders Industry